Spotify Passes 40 Million Subscriber Mark, Crushes Apple Music

Spotify announced today that it has reached 40 million paid subscribers, putting it far ahead of competitor Apple AAPL -0.77% Music, which has just 17 million paying subscribers. The info first came in the form of a Tweet from CEO Daniel Ek

FORBES also confirmed the news with a Spotify spokesperson.

For the past two years, Spotify has been growing its paid subscriber base at a steady clip. In March, the company hit 30 million paying subscribers, and it had just 15 million subscribers in January 2015. Spotify also has a significant unpaid tier, with 100 million total subscribers (both paid and unpaid) this past June.

Perhaps most importantly, this growth puts Spotify far ahead of Apple Music. While Apple Music hasn’t been around as long as Spotify (it launched in January 2015), it could be struggling from the lack of an unpaid tier to lure in subscribers. That said, when Apple Music reached the 15 million subscriber mark just one year after its creation, it was the fastest growth any new music streaming service had seen to date.

Source: forbes.com

Leave a Reply

*